Buying & Merchandising Project
I have worked on numerous projects involving Excel, one of which is a buying and merchandising project. For this, I have analyzed season sales targets, strategies, and global season results (KPIs) for a fictional brand with a designated budget.
Accounting Project
Having worked on these past projects, I gained experience using Excel by working on an accounting project in which I prepared operating budgets, income statements, and balance sheets for fictional companies.
Visual Merchandising Project
In addition to data analysis, I have also focused on creative approaches within my studies. With this visual merchandising project, I have taken an existing collaboration between Gentle Monster and Maison Margiela and have created a new visual merchandising layout within La Samaritaine in Paris.
InDesign Projects
I have been working with InDesign for years and have designed anything from basic layouts to a complete newspaper. I was Editor in Chief for my high school newspaper and was responsible for making layouts, editing stories, and distributing plans to printers.
Only for Good - B2B Marketing
I also gained important business planning skills for B2B services by working with a brand called Only for Good. I learned to create unique selling points and align the brand’s values with its target consumers.
Video Game Design
Lastly, I worked on creating a collaboration between the brand Coperni and the video game Cyberpunk 2077. I developed a scavenger hunt to be implemented within the game and TikTok promotion strategy, seamlessly blending fashion with the futuristic gaming landscape.
Rivea - B2B Extension
My group was selected to present our idea for a brand extension to the men’s swimwear company, Rivea. My responsibilities were centered around data collection and budget planning. I executed surveys and gathered feedback from our target audience. I also used Excel to construct comprehensive timelines for our project plan.
A complete overview of all projects and materials may be seen upon request.