PORTFOLIO
PORTFOLIO
cassandraburnam@gmail.com
I'm Cassandra, a full-time Master’s student with a BA in Fashion Marketing and an interest in purchasing and sales and operations.
I'm from Houston, Texas but have been a resident of Paris, France for 3 years and counting. I plan to remain based in Europe for any future works.
CASSANDRA BURNAM
Student of Purchasing & Supply Chain Management
BUYING & MERCHANDISE
ACCOUNTING
VISUAL MERCHANDISE
INDESIGN PROJECTS b2b marketing video game designLatest Project
For my Bachelor’s thesis, I analyzed Veronica Beard’s possible entry into the jewelry market. I conducted extensive market research, focusing on the U.S. market, and performed consumer and competitor analysis using primary and secondary sources.
After assessing Veronica Beard’s brand and target audience, I proposed a jewelry line extension to expand its reach. I employed the STP process (segmentation, targeting, positioning) and applied the 4Ps framework (product, place, price, promotion) to develop a precise marketing strategy. The project concluded with a detailed marketing plan, financial analysis, and a three-year outlook.
A complete overview of all projects and materials may be seen upon request.